Chung, Jae-Eun <br/><br/>
Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products / 
by Jae-Eun Chung 
 - Michigan :  Michigan State University,  2002 
 - 151 p. ;  23 cm. 
<br/><br/>Thesis (Ph.D.) - Michigan State University, 2002 
<br/><br/>References : p. 144-151 
<br/><br/><label>ISBN: </label> RM253.26 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Michigan State University--Dissertations
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Marketing--Korea<br/>Advertising--Psychological aspects--Korea<br/>Dissertations, Academic--United States