TY  - BOOK
AU  - Hong,Jongpil
TI  - Advertising media models for internet reach/frequency estimation
PY  - 1998///
CY  - Austin
PB  - The University of Texas
KW  - University of Texas
KW  - Dissertations
KW  - Internet advertising
KW  - Mathematical models
KW  - Advertising
KW  - Effective frequency
KW  - Advertising media plannning
KW  - Dissertations, Academic
KW  - United States
N1  - Thesis (Ph.D.) - The University of Texas, 1998; Bibliography : p. 952-962
ER  -