Advertising media models for internet reach/frequency estimation - Hong, Jongpil (Austin : The University of Texas, 1998)
Thesis (Ph.D.) - The University of Texas, 1998
Bibliography : p. 952-962
Keywords: University of Texas -- Dissertations; Internet advertising -- Mathematical models; Advertising -- Effective frequency -- Mathematical models; Advertising media plannning -- Mathematical models; Dissertations, Academic -- United States