Hong, Jongpil <br/><br/>
Advertising media models for internet reach/frequency estimation / 
Jongpil Hong 
 - Austin :  The University of Texas,  1998 
 - x, 963 p. :  ill. ;  22 cm. 
<br/><br/>Thesis (Ph.D.) - The University of Texas, 1998 
<br/><br/>Bibliography : p. 952-962 
<br/><br/><label>ISBN: </label> RM120.65 
<br/><br/><label>Subjects--Corporate Names: </label><br/>University of Texas--Dissertations
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising--Mathematical models<br/>Advertising--Effective frequency--Mathematical models<br/>Advertising media plannning--Mathematical models<br/>Dissertations, Academic--United States