Welborn, Ralph,  1961- <br/><br/>
The Jericho principle :  how companies use strategic collaboration to find new sources of value / 
Ralph Welborn, Vincent Kasten ; foreword by Steve Ballmer 
 - Hoboken, N.J. :  John Wiley & Sons,  2003 
 - xii, 276 p. :  ill. ;  24 cm. 
<br/><br/>[Reference] : p. 255-266 
<br/><br/><label>ISBN: </label>0471327727  RM120.40 
<br/><br/><label>LCCN: </label>2002-014325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business networks<br/>Strategic alliances (Business)<br/>Business enterprises--Computer networks