Mariampolski, Hy. <br/><br/>
Qualitative market research :  a comprehensive guide / 
Hy Mariampolski 
 - Thousand Oaks :  Sage Publications,  2001 
 - xiii, 312 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [297]-303) and index 
<br/><br/><label>ISBN: </label>0761969543 (p)  RM160.69 
<br/><br/><label>LCCN: </label>2001-004340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Qualitative research