TY  - BOOK
AU  - Willmott,Michael
TI  - Citizen brands: putting society at the heart of your business  
SN  - 0470853581
PY  - 2001///
CY  - Chichester
PB  - John Wiley & Sons
KW  - Social responsibility of business
KW  - Brand name products
KW  - Product management
ER  -