Willmott, Michael <br/><br/>
Citizen brands :  putting society at the heart of your business  / 
Michael Willmott 
 - Chichester :  John Wiley & Sons,  2001 
 - xi, 260p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0470853581  RM104.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social responsibility of business<br/>Brand name products<br/>Product management