Lilien, Gary L.,  1946- <br/><br/>
Marketing engineering :  computer-assisted marketing analysis and planning / 
Gary L. Lilien, Arvind Rangaswamy 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2003 
 - xxiv, 518 p. :  ill. ;  26 cm. 
<br/><br/> Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions 
<br/><br/>Includes bibliographical references (p. [481]-497) and indexes 
<br/><br/><label>ISBN: </label>0130355496  RM402.00 
<br/><br/><label>LCCN: </label>2001-052095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing<br/>Marketing--Decision making--Mathematical models<br/>Marketing--Decision making--Data processing