TY  - BOOK
AU  - Monster,Robert W.
AU  - Pettit,Raymond C.
TI  - Market research in the internet age: leveraging the internet for market measurement and consumer insight 
SN  - 0470820640
PY  - 2002///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Marketing research
KW  - Internet marketing
ER  -