TY  - BOOK
AU  - MacMullen,Jay L.
AU  - Sevareid,Eric
AU  - Faikorce,Joseph
TI  - Campaign: American style
PY  - 1968///
CY  - California
PB  - BFA Educational Media
KW  - Electioneering
KW  - United States
KW  - Advertising, Political
N1  - Political campaigns, American style, has become big business. Today, major political offices are attained through the use of many of the advertising techniques associated with Madison Avenue. This film explores in depth a campaign which exemplifies the new' American style'
ER  -