Borchers, Timothy A. <br/><br/>
Persuasion in the media age / 
Timothy A. Borchers. 
 - Boston :  McGraw-Hill,  2002. 
 - xxiv, 472 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 446-456) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0767415418 (pbk.)  RM76.18 
<br/><br/><label>LCCN: </label>2001-041010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Rhetoric)<br/>Mass media.