TY  - BOOK
AU  - Usborne,Nick
TI  - Net words: creating high-impact online copy 
SN  - 0071380396
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising copy
KW  - Broadcast advertising
KW  - Electronic commerce
N1  - Includes index
ER  -