Usborne, Nick Net words : creating high-impact online copy / Nick Usborne - New York : McGraw-Hill, 2002 - xvi, 256 p. : ill. ; 22 cm. Includes index ISBN: 0071380396 RM68.14 LCCN: 2001-056206 Subjects--Topical Terms: Advertising copyBroadcast advertisingElectronic commerce