TY  - BOOK
AU  - Cafferky,Michael E.
TI  - Let your customers do the talking: 301 + word-of-mouth marketing tactics guaranteed to boost profits 
SN  - 9839214233
PY  - 1996///
CY  - Petaling Jaya
PB  - Quest Publications
KW  - Marketing
KW  - Word-of -mouth- advertising
KW  - Consumer satisfaction
KW  - Customer services
N1  - Includes bibliographical references (p.217-220) and index
ER  -