Cafferky, Michael E. <br/><br/>
Let your customers do the talking :  301 + word-of-mouth marketing tactics guaranteed to boost profits / 
Michael E. Cafferky 
 - Petaling Jaya :  Quest Publications,  1996 
 - xii, 228 p. ;  23 cm. 
<br/><br/>Includes bibliographical references (p.217-220) and index 
<br/><br/><label>ISBN: </label>9839214233  RM12.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Word-of -mouth- advertising<br/>Consumer satisfaction<br/>Customer services