Churchill, Gilbert A. <br/><br/>
Marketing research :  methodological foundations / 
Gilbert A. Churchill, Jr., Dawn Iacobucci 
 - 8th ed. 
 - Fort Worth :  Harcourt College Publishers,  2002 
 - xxvi, 1006 p. :  ill. ;  26 cm. 
 - The Harcourt series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0030331013  RM466.12 
<br/><br/><label>LCCN: </label>2001-087534 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research