TY  - BOOK
AU  - Wasson,Chester R
AU  - McConaughy,David H.
AU  - Wasson,Chester R.Competition and human behavior
TI  - Buying behavior and marketing decisions
PY  - 1968///
CY  - Appleton-Century-Crofts : New York
KW  - Marketing
KW  - Decision making
KW  - Consumer behavior
N1  - Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy
ER  -