Buying behavior and marketing decisions - Wasson, Chester R; McConaughy, David H.; Wasson, Chester R. Competition and human behavior (Appleton-Century-Crofts : New York, 1968)
Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy.
Keywords: Marketing -- Decision making; Consumer behavior