Howard, John A. <br/><br/>
Buyer behavior in marketing strategy / 
John A. Howard 
 - 2nd ed. 
 - Englewood Cliffs, N. J. :  Prentice-Hall International,  1994 
 - 603 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0131471414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing--Management