Buyer behavior :  theoretical and empirical foundations / 
edited by John A. Howard and Lyman E. Ostlund 
 - New York :  Alfred A. Knopf,  1973 
 - 580 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0394316819 
<br/><br/><label>LCCN: </label>72-013239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Addresses, essays, lectures