Day, George S. <br/><br/>
Buyer attitudes and brand choice behavior / 
by George S. Day 
 - New York :  Free Press,  1970 
 - xx, 219 p. :  ill. ;  25 cm. 
 - Graduate School of Business dissertations series Columbia University and the Free Press .
<br/><br/>Bibliography : p. 197-208 
<br/><br/><label>LCCN: </label>74-081374 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Motivation research (Marketing)<br/>Brand name products