White, Barton C. <br/><br/>
But first, these messages ... :  the selling of broadcast advertising / 
Barton C. White and N. Doyle Satterthwaite 
 - Boston :  Allyn and Bacon,  1989 
 - x, 389 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0205116876 
<br/><br/><label>LCCN: </label>88-19354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Broadcast advertising