TY  - BOOK
AU  - Smith,Garry D.
AU  - Arnold,Danny R.
AU  - Bizzell,Bobby G
TI  - Business strategy and policy
SN  - 0395357187
PY  - 1985///
CY  - Boston
PB  - Houghton Mifflin
KW  - Corporate planning
KW  - Case studies
KW  - Industrial management
N1  - Includes bibliographical references and index
ER  -