TY  - BOOK
AU  - McCarthy,Daniel J.
AU  - Minichiello,Robert J
AU  - Curran,Joseph R
TI  - Business policy and strategy: concepts and readings
SN  - 0256016801
PY  - 1975///
CY  - [S.l ]
PB  - R. D. Irwin : Homewood
KW  - Strategic planning
N1  - Includes bibliographical references
ER  -