Business policy and strategy :  concepts and readings/ 
Daniel J. McCarthy, Robert J. Minichiello, Joseph R. Curran 
 - [S.l ]:  R. D. Irwin : Homewood,  1975 
 - xii, 490 p. :bill. ;  23 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256016801 
<br/><br/><label>LCCN: </label>74-031601 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning