Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens 
 - 6th ed. 
 - Boston :  Irwin/McGraw-Hill,  2000 
 - xvi, 752 p. :  ill. ;  25 cm. 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070275432  RM378.75 
<br/><br/><label>LCCN: </label>99-010060 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management<br/>Marketing--Management--Case studies