Business marketing / 
Andrew C. Gross ... (et al.) 
 - Boston :  Houghton Mifflin,  1993 
 - xxi, 763 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0395560837  RM172.64 
<br/><br/><label>LCCN: </label>91-72686 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing