Business marketing :  an interaction and network perspective / 
edited by Kristian Moller and David Wilson 
 - Boston :  Kluwer Academic Publishers,  1995 
 - 635 p. :  ill. ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing<br/>Industrial marketing--Management<br/>Strategic alliance (Business)