TY  - BOOK
AU  - Rankin,William Parkman
TI  - Business management of general consumer magazines
SN  - 0030566967
PY  - 1980///
CY  - New York
PB  - Praeger
KW  - Periodicals, Publishing of
KW  - United States
KW  - Management
KW  - Case studies
N1  - Expansion of doctoral dissertation, New York University; Includes index; Bibliography: p.161-172
ER  -