Rankin, William Parkman <br/><br/>
Business management of general consumer magazines / 
William Parkman Rankin 
 - New York :  Praeger,  1980 
 - 198 p. ;  24 cm. 
<br/><br/> Expansion of doctoral dissertation, New York University  Includes index 
<br/><br/>Bibliography: p.161-172 
<br/><br/><label>ISBN: </label>0030566967  18.95 
<br/><br/><label>LCCN: </label>80-12147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Periodicals, Publishing of--United States--Management--Case studies