TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph
AU  - Stasch,Stanley F.
TI  - Marketing research: text and cases 
SN  - 0256031835
PY  - 1985///
CY  - Homewood, Illinois
PB  - Richard D. Irwin
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -