Boyd, Harper W. <br/><br/>
Marketing research :  text and cases / 
Harper W. Boyd, Ralph Westfall, Stanley F. Stasch 
 - 6th ed 
 - Homewood, Illinois :  Richard D. Irwin,  1985 
 - 836 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256031835  hadiah 
<br/><br/><label>LCCN: </label>84-080813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies