TY  - BOOK
AU  - Klepper,Michael M.
TI  - Getting your message out: how to get , use, and survive radio and television air time 
SN  - 0133546306
PY  - 1984///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Public relations
KW  - Publicity
KW  - Radio in publicity
KW  - Television broadcasting
KW  - Mass media and business
ER  -