TY  - BOOK
AU  - Parasuraman,A.
AU  - Colby,Charles L.
TI  - Techno-ready marketing: how and why your customers adopt technology 
SN  - 0684864940
PY  - 2001///
CY  - New York
PB  - Free Press
KW  - Technological innovations
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -