Parasuraman, A. <br/><br/>
Techno-ready marketing :  how and why your customers adopt technology / 
A. Parasuraman and Charles L. Colby. 
 - New York :  Free Press,  2001. 
 - xiv, 224 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0684864940  RM108.27 
<br/><br/><label>LCCN: </label>00-065457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management.<br/>Technological innovations--Marketing.