TY  - BOOK
AU  - Fifield,Paul
AU  - Gilligan,Colin
TI  - Strategic marketing management 2000 - 2001: planning and control 
SN  - 0750649267
PY  - 2000///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -