Ruddock, Andy. <br/><br/>
Understanding audiences :  theory and method / 
Andy Ruddock. 
 - London :  SAGE Pub.,  2001. 
 - 201 p. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [182]-197) and index. 
<br/><br/><label>ISBN: </label>0761963448  RM292.00 
<br/><br/><label>LCCN: </label>2001-271343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences.<br/>Mass media--Influence.