Reinard, John C. <br/><br/>
Introduction to communication research / 
John Reinard. 
 - 3rd ed. 
 - Boston, Mass. :  McGraw Hill,  2001. 
 - xii, 468 p. :  ill. ;  24 cm. 
<br/><br/>Includes index and references : p. 445-457. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072358696  RM72.16 0071188673  RM73.62 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication--Research--Methodology.