TY  - BOOK
AU  - Temporal,Paul
AU  - Trott,Martin
TI  - Romancing the customer: maximizing brand value through powerful relationships 
SN  - 0471846155
PY  - 2001///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Relationship marketing
KW  - Brand name products
KW  - Marketing
N1  - Includes index
ER  -