Temporal, Paul. <br/><br/>
Romancing the customer :  maximizing brand value through powerful relationships / 
Paul Temporal and Martin Trott. 
 - Singapore :  John Wiley & Sons (Asia),  2001. 
 - xii, 211 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471846155  RM124.80 
<br/><br/><label>LCCN: </label>2001-020262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Brand name products--Marketing.