TY  - BOOK
AU  - Underhill,Paco
TI  - Why we buy: the science of shopping 
SN  - 0684849135
PY  - 1999///
CY  - New York
PB  - Simon & Schuster
KW  - Marketing research
KW  - Consumer behavior
KW  - Shopping
N1  - Includes index
ER  -