Underhill, Paco <br/><br/>
Why we buy :  the science of shopping / 
Paco Underhill 
 - New York :  Simon & Schuster ,  1999 
 - 255 p. ;  25 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0684849135  RM61.90 
<br/><br/><label>LCCN: </label>99-012125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Consumer behavior<br/>Shopping