Hendrix, Jerry A. <br/><br/>
Public relations cases / 
Jerry A. Hendrix 
 - 5th ed. 
 - Belmont, CA :  Wadsworth/Thomson Learning,  2001 
 - viii, 488 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0534514324  RM220.90 
<br/><br/><label>LCCN: </label>00-036677 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Case studies--United States<br/>Publicity--Case studies