Moss, Gary L. Eyecare business : marketing and strategy / Gary L. Moss, Peter G. Shaw-McMinn - Boston : Butterworth Heinemann , 2001 - xviii, 339 p. : ill. ; 24 cm. ISBN: 0750672382 Subjects--Topical Terms: Opthalmology--marketing National Library of Medicine Call No.: WW100 / .M913e 2001 9