Fields, George <br/><br/>
Leveraging Japan :  marketing to the new Asia / 
George Fields, Hotaka Katahira, Jerry Wind with Robert E. Gunther 
 - San Francisco :  Jossey-Bass,  2000. 
 - xxi, 328 p. :  ill. ;  24 cm. 
 - The Jossey-Bass business & management series .
<br/><br/>Includes bibliographical references (p. 295-311) and index 
<br/><br/>The fourth rush -- From shoji screen to sheet glass-forces shaping the Japanese market -- The Japanese gateway to Asia -- Strategies for entering Japan and Asia -- From'tap water' marketing to tapping markets -- From power to finesse-segmentation, positioning, and branding -- Starting with the customer-developing products and services -- The discovery of value--pricing and promotion -- Good-bye to greetings-new rules of communications, advertising, and public relations -- The rise of cybermarketing -- Breaking the labyrinth-new rules of distribution -- Beyond bowing-new rules of customer satisfaction and value creation -- New rules of marketing research. 
<br/><br/><label>ISBN: </label>078794663X  RM104.35 
<br/><br/><label>LCCN: </label>99-006831 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Japan<br/>Marketing--Asia<br/>Consumers--Attitudes--Japan<br/>Consumers--Attitudes--Asia