Sterne, Jim 1955-

Email marketing : using email to reach your target audience and build customer relationships / Jim Sterne, Anthony Priore - New York : John Wiley & Sons, 2000 - xiii, 303 p. : ill. ; 24 cm.

'Wiley computer publishing.' Includes index

0471383090 (pbk./website : alk. paper) RM96.27

99-086130


Telemarketing
Electronic mail messages
Customer relations