TY  - BOOK
AU  - Clift,Charles
AU  - Greer,Archie
TI  - Broadcasting programming: the current perspective 
SN  - 0819105864
PY  - 1978///
CY  - Washington, D.C.
PB  - University Press of America
KW  - Broadcasting
KW  - Radio programs
KW  - Television programs
ER  -