TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Head,Sydney W
AU  - Klein,Lewis
TI  - Broadcast/cable programming: strategies and practices 
SN  - 0534033539
PY  - 1985///
CY  - Belmont, Ca.
PB  - Wadsworth Publishing Co.
KW  - Television programs
KW  - Planning
KW  - Radio programs
N1  - includes bibliographical references
ER  -