Eastman, Susan Tyler <br/><br/>
Broadcast/cable programming :  strategies and practices / 
Susan Tyler Eastman, Sydney W. Head, Lewis Klein 
 - Belmont, Ca. :  Wadsworth Publishing Co.,  1985 
 - 529 p. ;  25 cm. 
<br/><br/>includes bibliographical references 
<br/><br/><label>ISBN: </label>0534033539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Planning<br/>Radio programs--Planning